Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts.
Across the journey of raising beef, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.
Explore the essential function that safety plays across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.
As a Doctor of Veterinary Medicine, Dr. Hannah knows that high-quality beef starts with high-quality care.
Growing up around livestock, Lee was impacted by the responsibility of raising cattle and wanted his children to learn the same lessons.
Jordan and his brother, Beau Johnson, turned their love of cattle and youth programs like 4-H and FFA into a family operation.
Ohio State Football player Cade Stover was raised with a work ethic and determination he values both on the farm and on the football field.
The Robison family has been farming for five generations, but Allan and his brother, Thad, were the first to raise beef cattle.
In 2020 the Lohr family started a new venture in the cattle industry and opened a meat market.
Seibert Livestock in St. Mary’s, Ohio is constantly expanding and looking for new opportunities for growth, but behind the scenes, it is a well-oiled operation that has always been in the cattle industry.
From raising cattle with their families to providing beef for customers in their local restaurants, the Raber family is the true definition of 'pasture to plate.'
The Harris family takes pride and understands the importance in caring for each individual animal on their farm, which is why their relationship with their veterinarian is important.
Raising cattle is a lifestyle for the Atterholt Family, one that they cherish and don't take for granted..
Dr. Lyda Garcia has dedicated her life to educating students and farmers on producing high quality beef for consumers. Learn more about the knowledge invested in raising beef, from the pasture to the plate.
The Grimes family of Hillsboro, Ohio work collectively to manage their 350 head of cattle, with one thing in mind - the consumer.
Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies. Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein. Most people are already eating beef within global dietary guidelines, so we believe the biggest opportunity for a healthy sustainable diet will come from reducing food waste, including beef, eating fewer empty calories and enjoying more balanced meals.
Cattle farmers and ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care, facilities that ensure comfort, and good management practices, such as low-stress handling, vaccines and antibiotics, when necessary. No matter the tool, when it comes to animal health, the practices are science-based, regulated and, above all, good for the animal and the consumer.