Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.

find local, ohio beef near you 

beef in a healthy, sustainable diet

Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies. Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein. Most people are already eating beef within global dietary guidelines, so we believe the biggest opportunity for a healthy sustainable diet will come from reducing food waste, including beef, eating fewer empty calories and enjoying more balanced meals.


animal care and the modern farmer

Cattle farmers and ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care, facilities that ensure comfort, and good management practices, such as low-stress handling, vaccines and antibiotics, when necessary. No matter the tool, when it comes to animal health, the practices are science-based, regulated and, above all, good for the animal and the consumer.


meet the erf family

The Erf’s carry a family legacy with them as they work to do something they love – raise cattle and maintain the family operation outside Bellevue they’ve been entrusted with for generations to come.

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meet the vollborn family

As a multifamily operation in Bidwell, the Vollborns are cultivating a rich history of hardwork and sustainability, always keeping family at the heart of their operation.

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meet the rittenhouse family

To the Rittenhouse family of New Carlisle, Ohio, raising cattle isn’t a chore – it’s a way of life that they feel is the best way to raise a family.

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the story of beef

beef sustainability

To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts.

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beef production

Across the journey of raising beef, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.

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ensuring beef safety

Open meat case

Explore the essential function that safety plays across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.

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