Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.
In July the Ohio Beef Council (OBC) and the Beef Checkoff sponsored Burger Week with 338 participating restaurants from Cincinnati, Dayton, Cleveland and Columbus. Each restaurant prepared unique all beef burgers for the promotion.
In June the Ohio Beef Council (OBC) and the Beef Checkoff hosted five Ohio food bloggers on a Beef Meets Blog tour to further their understanding of the beef industry. The bloggers toured Robison Farms in Champaign County.