Your $2
Checkoff Update
Investing in programs that build beef demand to keep beef top-of-mind for consumers
Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.
FY24
OHIO CHEFS SIZZLE IN THE CULINARY STUDIO
Thousands of consumers are watching Ohio chefs create beef dishes in the Ohio Beef Council’s Culinary Studio as a part of the council’s Featured Chef video series. Chef Wayne Lewis from 60minutechef.com and season 13 of MasterChef presented two recipes featuring ribeye steaks and short ribs. Chef Vinnie Cimino from Cordelia in Cleveland and a 2024 James Beard Award finalist demonstrated two recipes featuring Picanha steaks and smash burgers. Viewers can follow along with the chefs to create the dishes at home while learning the best cooking methods and tips on OBC’s YouTube channel. Each recipe can be found and shared on ohiobeef.org
BEEF E-COMMERCE
STAFF COOKS UP EASY AND NUTRITIOUS VIDEOS
BEEFING UP SCHOOL NUTRITION
Ohio Beef Council is proud to be an Industry Partner of the School Nutrition Association of Ohio. OBC staff member Anna Gest attended the 2024 School Nutrition Association of Ohio annual meeting held June 11-13 in Hamilton. The meeting brought together nearly 200 of Ohio’s school nutrition professionals and industry leaders to discuss emerging trends in school food service.
FAMILY AND CONSUMER SCIENCES BEEF TOOLKIT
With the success of the Beef in the Classroom grant, OBC is working on creating a Beef Toolkit for Family and Consumer Sciences (FCS) teachers to utilize in the coming school year. This resource will provide teachers with the information needed to utilize beef in the classroom for a variety of FCS courses. Be on the lookout for updates and links to share with your local schools.
THE BEEF CHECKOFF PARTNERS WITH LITTLE LEAGUE® TO KEEP ATHLETES FUELED WITH BEEF ON THE PLATE
With baseball and softball season underway and the kickoff to summer grilling season fast approaching, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is excited to announce the perfect partnership between beef and baseball/softball as a proud partner of the Little League® World Series this year.“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,” said Dan Gattis, NCBA Federation Division Chair. “With approximately two million players annually, Little League teams account for 70% of youth baseball in the U.S. and makes them an ideal partner for the Beef Checkoff.”
The partnership, which will name Beef as the official sponsor of the Perfect Home Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef. It will culminate with a beef dinner the night before the opening game of the Little League Baseball® World Series to fuel the young athletes with high-quality protein and help them prepare for 11 days of competition.
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MaY
OHIO BEEF COUNCIL CREATES CULINARY STUDIO
Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content.
March
2024 OHIO BEEF COUNCIL MARKETING PLAN RELEASED
The Ohio Beef Council (OBC) recently published its FY24 marketing plan, providing insight into Checkoff investments for the new year. The Beef Council’s mission is to engage with Ohio’s producers and consumers to strengthen the demand for beef.
January
2023 E-COMMERCE RESULTS
The Ohio Beef Council (OBC) and the Beef Checkoff extended two Beef. It’s What’s for Dinner e-commerce campaigns at the state level in 2023.
FY23
November
Beef Promotion Grant Educates Fairfield County
Consumers gathered on August 8 to learn about beef during the Fairfield County Local Foods Week.
September
The Farmer InfluenceOBC continues to introduce Ohio’s beef farm families to consumers with the Ohio Stories Video Series that recently featured Paint Valley Farms of Millersburg, Ohio.