Investing in programs that build beef demand to keep beef top-of-mind for consumers
Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.
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OBC in partnership with the Ohio State College of Food, Agricultural, and Environmental Sciences Meat Science Extension staff helped producers bridge the gap between gate-to-plate during BEEF 509 held Feb 23-24. The educational course teaches attendees the food side of the beef industry with live cattle evaluation, quality and yield grading, carcass fabrication and price value concepts. Information on the science of beef, Beef Quality Assurance certification, and an Ohio Beef Checkoff program update was also shared. Continuing to provide Ohio’s beef farmers with the tools to produce high-quality beef ensures a better eating experience and builds trust with consumers.
2023 E-COMMERCE RESULTS
The Ohio Beef Council (OBC) and the Beef Checkoff extended two Beef. It’s What’s for Dinner e-commerce campaigns at the state level in 2023.
Beef Promotion Grant Educates Fairfield County
Consumers gathered on August 8 to learn about beef during the Fairfield County Local Foods Week.
OBC continues to introduce Ohio’s beef farm families to consumers with the Ohio Stories Video Series that recently featured Paint Valley Farms of Millersburg, Ohio.