Your $2
Checkoff Update

Investing in programs that build beef demand to keep beef top-of-mind for consumers

Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.

From empowering consumers with knowledge about food and cooking to showcasing the nutritional benefits of beef, the Ohio Beef Council is dedicated to driving the demand and promoting the many ways beef enriches our lives. Discover how we're fueling the future of beef, one bite at a time.

FY25

MaY

Cleveland Chefs Experience the Farm

OBC hosted a Farm to Steak Tour for six Cleveland-based independent chefs, giving them a firsthand look at the journey beef takes from pasture to plate. This immersive experience connected culinary professionals with the people and processes behind high-quality Ohio beef.

March

Reviewing 2024 Beef Checkoff Investments

The Ohio Beef Council (OBC) recently hosted a successful Lunch and Learn event designed to update producers and youth on the latest Beef Checkoff programs and resources. The event brought together industry stakeholders for an informative session focused on Ohio’s 2024 checkoff investments. Attendees had the opportunity to engage with OBC board members and staff, who managed various stations throughout the event. Nutrition, social media and youth education were among the station topics offering an in-depth look at how checkoff funds are utilized to benefit the Ohio beef industry.

January

A Record-Breaking Burger Battle

On behalf of the Beef Checkoff, the Ohio Beef Council (OBC) was proud to partner with the Hospitality Institute of Ohio to sponsor the Annual ProStart Burger Battle. The event was held on Nov. 13 at the Delaware County Fairgrounds, Delaware, Ohio.

The competition brought together six schools within the ProStart program with a record-breaking 25 entries. Schools included Tolles Career & Technical Academy, Vanguard-Sentinel Career & Technology Center (VSCTC), Jackson High School, Penta Career Center, South-Western Career Academy (SWCA), and Wayne County Schools Career Center.

FY24

November

Beefing Up Tailgating Season

Preparation is key to a great tailgating experience. The Ohio Beef Council (OBC) offers new recipe videos that take consumers from the kitchen to the grill. Recipes like Steak Flatbread and Mojo Kabobs can be prepped or assembled in the kitchen and travel to the grill for an easy and delicious meal.

Dr. Lyda Garcia, OSU Extension Meat Specialist, recently utilized the kettle grill to show how one budget-friendly chuck roast can be turned into Smoked Shredded Beef Sliders and Poor Mans Burnt Ends

September

Score Big with Protein and Feed your Game with Beef

Beef’s great taste is a crowd-pleaser, but nutrition is key when fueling for a big win. The Ohio Beef Council (OBC) in partnership with the Ohio State University is bringing back Gameday Tastes & Traditions with new recipes and student-athletes. OBC will work with three student-athletes during the season to promote beef’s nutrition benefits to millions of Buckeye fans.

July

Ohio Chefs sizzle in the Culinary Studio

Thousands of consumers are watching Ohio chefs create beef dishes in the Ohio Beef Council’s Culinary Studio as a part of the council’s Featured Chef video series. Chef Wayne Lewis from 60minutechef.com and season 13 of MasterChef presented two recipes featuring ribeye steaks and short ribs. Chef Vinnie Cimino from Cordelia in Cleveland and a 2024 James Beard Award finalist demonstrated two recipes featuring Picanha steaks and smash burgers. Viewers can follow along with the chefs to create the dishes at home while learning the best cooking methods and tips on OBC’s YouTube channel.

MaY

OHIO BEEF COUNCIL CREATES CULINARY STUDIO

Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content.

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