November
OHIO STORIES VIDEO FEATURES BUCKEYE FOOTBALL & BEEF
The Ohio Beef Council (OBC) and the Beef Checkoff recently partnered with Ohio State Football player Cade Stover, NIL Management, and The Ohio State University (OSU) to create a new Ohio Stories video. The video series is designed to put a face on the beef industry and help connect consumers while providing information about how beef gets from pasture to plate. The video was released on Sept. 1 just prior to the season kick-off. Stover, one of the team’s captains, described himself as, “just a small-town country boy that lives on a farm and plays football for Ohio State.” He attributes his success and determination on the football field to the work ethic learned on the farm raising cattle. The video gained the attention of Kevin Griffin, Associate VP of Brand Engagement & Partnerships overseeing trademark and licensing for OSU. “A great example of storytelling, authenticity, and sincerity. The story pulls through the values and threads that we want to be connected to at Ohio State.” Stover’s video ran on social media and in less than a week received over 80K views and many new followers on OBC’s social platforms.
BEEF CHECKOFF PARTNERS WITH GRILLO’S PICKLES AND KING’S HAWAIIAN
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, along with the Northeast Beef Promotion Initiative (NEBPI), developed a partnership with Grillo’s Pickles and King’s Hawaiian. The Culinary Team created three great-tasting slider recipes that featured beef, Grillo’s Pickles, King’s Hawaiian slider buns, and their new slider pretzel bun on BIWFD.com. The promotion ran throughout the month of Sept. with social media posts, digital and instant redeemable coupons, in-store banner ads, and meat case signage with select retailers throughout the country.
GAMEDAY TASTE & TRADITIONS
OBC continues the Beef Checkoff’s successful partnership with The Ohio State
University with Gameday Taste & Traditions. A booklet with Buckeye traditions and
full of tasty beef recipes hit the stands with 35,000 copies printed and a digital version
available online. Co-branded social campaigns allowed fans to enter to win a pair of
tickets to each home game after a set of questions reveals what football position you
would play and your perfect beef recipe. Each home game features OBC on the video
board, along with a special Buckeye Football tradition, while the stadium announcer
encourages fans to check out the beef recipes.
STATE BEEF COUNCILS GATHER TO SHARE IDEAS
OBC attended the annual Partnerships in Action (PIA) conference, Oct. 12-14, to learn about national Beef Checkoff programs and discuss ways those efforts could be expanded in Ohio. More than 80 state staff from 30 state beef councils participated in the event, which was held near Denver in the offices of the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. Topics of discussion over the three days included the 2023 program strategy, current consumer trends and preferences, and an overview of upcoming Beef. It’s What’s For Dinner. promotions. Attendees also received hands-on training related to advocacy, communications, video and audio content creation, and more.
SPEAKING OF TRADITIONS
OBC would like to showcase your favorite family holiday meal or heirloom beef recipes. The promotion is planned to show that beef stands the test of time while spotlighting beef this holiday season.
OHIO BEEF COUNCIL OPERATING COMMITTEE
Erin Stickel, Bowling Green, Chairman • Bill Sexten, Washington C.H., Vice-Chairman Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville • Lou Ellen Harr, Jeromesville Stephanie Harris, St. Clairsville • Bret Layman, Johnstown • Jake Osborn, Lynchburg Becky Reed, Springfield • Sam Roberts, South Charleston • Allan Robison, Cable Ben Seibert, St. Mary's • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director