The Ohio Beef Council brings farmers and consumers together through shared experiences and information about beef and the beef community. Learn more about the Beef Checkoff, how OBC is investing your checkoff dollars and the programs and resources available to consumers.
The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. This can be done through promotion, research and new product development, and a variety of other marketing tools.
The Ohio Beef Council works to increase demand for beef in-state by investing Ohio's beef checkoff funds in key areas such as promotion, consumer information and industry information.
Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.
To help educate and influence consumer expectations when purchasing beef as a whole or partial carcass, the Direct Marketing Promotion Kit includes beef cut charts, a Beef Breakdown brochure, and recipes to help producers better engage with their consumers.
Apply for a quarterly County Beef Promotion Grant to utilize Ohio beef checkoff dollars to share the story of beef with consumers in your area through an event that promotes beef in a healthy diet.
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be advocates for the beef industry.
Sign up for the monthly Ohio Beef Checkoff Newsletter to stay in the know about Beef Checkoff programs happening across the state each month.