The Ohio Beef Council (OBC), on behalf of Ohio’s beef farm families, recently provided ground beef recipe cards, along with thawing and cooking safety information, to Ohio’s 13 regional foodbanks. Last fall the State of Ohio provided $15 million to the Ohio Association of Foodbanks for the purchase of Ohio produced proteins including beef, pork, poultry and dairy products. The Beef Checkoff distributed these resources to give beef recipients the tools they needed to better utilize the beef provided for their families.
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, once again partnered with Daytona International Speedway to sponsor the 42nd annual NASCAR Xfinity Series season-opening race, the Beef. It’s What’s For Dinner.® 300, held the day before the iconic DAYTONA 500. For the second year in a row, Austin Hill drove into victory lane where he received a buckle and beef prize to close out a week that showcased all things beef and agriculture to race fans young and old.
Throughout the week, race fans had a chance to interact with farmers, try their hand at roping, and of course, taste some delicious beef at the Beef. It’s What’s For Dinner. midway tent. For race fans not able to join the tailgate in person, a satellite media tour took the tailgate to them. Award-winning chef Ryan Clark, Tucson’s Iron Chef for three consecutive years and Executive Chef for the AAA 4-Diamond and Forbes 4-Star Hotel Casino Del Sol, was live from the track for interviews with TV and radio stations across the country. Chef Clark shared two of his favorite race day recipes – Beef, Beer & Cheese Dip, and BBQ Beef Sliders.
The Ohio Beef Council (OBC) recently published its FY23 marketing plan, providing insight into checkoff investments for the new year. The beef council's mission is to engage with Ohio’s producers and consumers to strengthen the demand for beef. This is accomplished through an integrated state and national marketing partnership to grow consumers’ trust in beef production. OBC will focus on four demand drivers of Nutrition, Raised and Grown, Eating Experience, and Convenience/Versatility. The purpose of the publication is to provide transparency to Ohio’s beef producers who invest in the checkoff.
The Ohio Beef Council (OBC) recently kicked off a new partnership with the Ohio High School Athletic Association (OHSAA) with the 2023 Winter Sports State Tournaments to promote Beef for Athletes. During the eight winter state tournaments, signage, social posts, and program ads encouraged thousands of students, family members and fans to visit ohiobeef.org for lean beef recipes and nutritional information for an active lifestyle. The partnership will continue with the Spring and Fall State Tournaments.
The Ohio Beef Council (OBC) is excited to announce this year’s digital Beef Passport – Eat Beef Ohio. This free mobile-exclusive digital Beef passport allows consumers to check in at partnering restaurant locations to experience signature beef dishes and redeem loyalty points from May thru September. The more points you collect the better chance you have to win a prize at the end of the program. OBC would like to have partnering restaurants across all of Ohio and is looking to you for help. Where are your favorite locations for a great beef breakfast, lunch, or dinner? Do you have connections to restaurants that would like to participate? Send them to Kelly Keirn at [email protected] or call at 614-873-6736.
Mar. 1st Beef Promotion Grant applications due
Mar. 4th Beef 509, session 2
Mar. 16-19th Ohio Beef Expo Trade Show
April 16th OSU 4-Miler Race
April 23rd Meat & Greet Columbus Clippers
May 1st Eat Beef Ohio Passport Starts
Erin Stickel, Bowling Green, Chairman • Allan Robison, Cable, Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville • Lou Ellen Harr, Jeromesville • Mark Goecke, Allen • Stephanie Harris, St. Clairsville • Bret Layman, Johnstown • Jake Osborn, Lynchburg • Becky Reed, Springfield • Ben Seibert, St. Mary's • Bill Sexten, Washington C.H. • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director