burger week a success across ohio thanks to the checkoff

In July the Ohio Beef Council (OBC) and the Beef Checkoff sponsored Burger Week with 338 participating restaurants from Cincinnati, Dayton, Cleveland and Columbus. Each restaurant prepared unique all beef burgers for the promotion. CityBeat publication of Cincinnati created a one-of-a-kind app for each city to help hungry burger lovers find restaurants, check-in and earn point to become the Biggest Burger Lover and enter to win more beef prize packs. The app was downloaded over 15,000 times. Over the course of seven days 226,000 burgers were sold. The Ohio Beef Council’s presence was included on each city’s website, app and window front poster along with a full-page back cover ad.

GRANTS PROVIDED TO HELP TEACHERS BEEF UP THEIR CLASSROom 

With the return of school this fall, OBC is working hard to promote the Beef in the Classroom Grant program. The grant increased from $100 to $200 per teacher per school year and helps support Family and Consumer Science educators and others purchase beef for classroom lessons. A social campaign was launched featuring Back-to-school recipes and directing educators and youth to the ohiobeef.org website.

BEEF NUTRITION BROUGHT TO FAMILY & CONSUMER SCIENCE EDUCATORS  

Anna Gest, OBC Nutrition Coordinator, presented at the 2022 Ohio Association Teachers of Family and Consumer Sciences Summer Conference on Aug. 1. Anna presented “Beef to School”, which covered the basics of beef, its role in a healthy diet and how the Ohio Beef Council supports teaching students about beef through the Beef in the Classroom grant program.

CHECKOFF LAUNCHES CAMPAIGN TO MAKE THE MOST OF YOUR MEALS  

What’s better than one beef dish? Two beef dishes. Chefs Jordan Andino, Dawn Burrell, Tim Hollingsworth and Stephanie Izard showed how to make one beef meal and turn the leftovers into a brand-new meal to enjoy the next day. The video series on beefitswhatsfordinner.com focused on delicious ways to make beef go further with leftover recipes and meal planning tips launched in mid-Aug.

texas roadhouse partners with the checkoff to promote beef  

Texas Roadhouse partnered with Beef. It’s What’s For Dinner. to support beef farmers and ranchers across America. Promotion includes the Beef. It’s What’s For Dinner. (BIWD) logo along with recipes, nutrition and sustainability messaging on Texas Roadhouse and Butcher Shop social media platforms, websites, loyalty club emails and intranet communications for employees. A hero slide on the Texas Roadhouse website linking to the BIWFD Raising Beef website ran Aug. 10-31 with an expected 1 million visitors.