July Producer Communication

CHECKOFF HOSTS FOOD BLOGGERS FOR OHIO BEEF EXPERIENCE

In June the Ohio Beef Council (OBC) and the Beef Checkoff hosted five Ohio food bloggers on a Beef Meets Blog tour to further their understanding of the beef industry. The bloggers toured Robison Farms in Champaign County. Allan and Kelly Robison and their children, Noah and Josie, shared information and answered questions on the day-to-day operations of their cow-calf farm. In addition, the bloggers participated in a photography session with professional food photographer Maria Siriano. It included helpful tips and tricks on photographing beef, as well as correct light exposure techniques and equipment. The bloggers were also treated to dinner at Jeff Ruby’s Steakhouse in Columbus.

The program concluded with a day-long program called The Science Behind Beef presented by Dr. Lyda Garcia, meat science extension specialist at The Ohio State University Department of Animal Sciences. Throughout the year, these bloggers partner with the OBC to curate new beef recipes and share social media content with their readers.

BEEF CHECKOFF PARTNERS WITH NFL SUPERSTAR TONY ROMO

The Beef Checkoff is excited to partner with NFL superstar, Tony Romo, who will be out sharing his favorite recipes, grilling tips and even a behind-the-scenes look into his personal passion for beef. This summer, Romo will urge consumers to “make the right call” with beef – a new tagline he will be using in his efforts. He will help consumers pick the right recipes and beef cuts and provide tips and tricks for gathering around the grill. Romo will be featured across all media platforms, from TV advertising to Facebook, Instagram and Twitter. Multiple commercials have been developed and featured on channels like HGTV, ESPN, Fox News, etc.

OHIO BEEF COUNCIL TAKES ON TIKTOK

OBC recently joined the popular TikTok app to share beef’s story and promote beef recipes through an outlet that is serving over 1 billion users monthly. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. The app is a strong avenue for recipes as many viewers copy recipes they watch on the app in their own home. OBC has currently developed over five new recipe videos used to promote the summer grilling campaign including Hawaiian Steak Kabobs and BBQ Beef Sliders.

BEEF FEATURED ON DISHING WITH DOROTHY VIDEO SERIES

The Ohio Department of Agriculture (ODA) Director Dorothy Pelanda hosts a Youtube video series, Dishing with Dorothy, that features different commodities and Ohio products that are part of the Ohio Proud program. Beef was recently at highlighted on the series as OBC’s nutrition coordinator and registered dietician, Anna Gest, partnered with Director Pelanda to teach viewers how to grill the perfect hamburger. The “Beefing up your Burger” video was planned to highlight grilling season and family summer picnics. The video will be shared on ODA’s YouTube channel.

BEEF. IT’S WHAT’S FOR DINNER. AT THE COLUMBUS CLIPPERS GAMES

Baseball season is in full-swing and OBC partnered with the Columbus Clippers baseball Triple-A team to promote beef during 10 select home games this season. The checkoff-funded promotion prompts fans to follow the QR codes showcased on the large screens in the stadium to the OBC website that features summer grilling ideas, videos of Ohio beef farm families, beef nutrition facts and more. Fans also have the chance to win Beef prize packs at sponsored games.

EDUCATING STATE FAIR GOERS ON BEEF AND SUSTAINABILITY

The Ohio State Fair will be held July 27 – Aug. 7. in Columbus. Beef will be well-represented throughout the grounds with a focus on sustainability messaging to dispel misleading articles and videos that have been circulating social media channels in the last year. OBC will have displays in the Land and Living building where attendees will interact with a hands-on cow display. There will also be a mock grocery shopping experience that teaches consumers about the entire farm to plate experience including beef cuts, nutrition, by-products and more. Stop by and check it out!

OHIO BEEF COUNCIL OPERATING COMMITTEE

Erin Stickel, Bowling Green, Chairman • Bill Sexten, Washington C.H., Vice-Chairman Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville • Lou Ellen Harr, Jeromesville Stephanie Harris, St. Clairsville • Bret Layman, Johnstown • Jake Osborn, Lynchburg Becky Reed, Springfield • Sam Roberts, South Charleston • Allan Robison, Cable Ben Seibert, St.Mary's • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director

THE BEEF CHECKOFF

The Beef Checkoff is a producer-funded marketing and research program designed to increase the demand for beef. The Ohio Beef Checkoff assesses $2 per head on the sale of live cattle. The Beef Checkoff is remitted to the Ohio Beef Council by the 15th of the month following the month of transaction. For example, all Beef Checkoff funds collected during July are due by August 15. The Ohio Beef Council is required by federal law to collect a two percent late payment charge on all Beef Checkoff assessments due and not postmarked by the 15th of the month.