FY23 May
Ohio Beef Expo Provides Opportunity for Producer Engagement
The Ohio Beef Council (OBC) exhibited at the Ohio Beef Expo tradeshow on March 16-19 providing Expo attendees an opportunity to learn more about how their $2 checkoff is helping to drive the demand for beef. The exhibit was staffed by beef producers who serve on the OBC board and volunteered their time to share checkoff information with others in the industry. A total of 315 producer contacts were collected to be used for producer communications programs and newsletters to continue providing information on checkoff investments.
Ohio Beef Council Members Attend Educational Orientation
OBC joined 25 other state beef councils (SBCs) to learn about the Beef Checkoff and share ideas during an orientation hosted by the Federation of State Beef Councils. Ben Seibert from St. Mary’s (left) and Jake Osborn from Lynchburg participated in the SBC Staff and Director Orientation held March 23-24, in Denver.
New SBC staff members and directors came together to learn about their roles and responsibilities as stewards of the Beef Checkoff. Attendees learned about the Beef Act & Order, Checkoff history, fiduciary responsibility, and Checkoff payment compliance.
Federation staff members from the National Cattlemen’s Beef Association (NCBA) also provided recent campaign results of Checkoff-funded programs and discussed the latest research about “Today’s Beef Consumer.” The event served as a way for SBCs to network with one another, meet NCBA staff and learn about available Federation resources.
2022 Ohio Beef Council Annual Report Released
The Ohio Beef Council (OBC) recently published its 2022 annual report, sharing Ohio Beef Checkoff program results directly with the producers who make these beef demand building investments. Included in the annual report is an overview of revenues and expenditures for fiscal 2022 and summaries of programs for the year. The objective of the publication is to provide financial transparency to Ohio’s beef producers who pay the checkoff.
To request a copy of the annual report, please email [email protected] or call 614-873-6736. The annual report can also be viewed online and was printed in the spring issue of the Ohio Cattleman magazine.
Educating Health Professionals through the Beef Checkoff
Nutrition Coordinator Anna Gest attended the 102 Annual Ohio Academy of Nutrition and Dietetics Conference on April 14 at Columbus State University. The conference was attended by over 150 Registered Dietitians, Dietetic Technicians, and nutrition students from across the state. All attendees received a Beef It’s What’s for Dinner bag upon registration and had the opportunity to grab educational materials, recipe cards, and other promotional goodies from the Ohio Beef Council exhibit. Attendees also had the chance to register to win a Beef. It’s What’s for Dinner cast iron skillet.
Beef Promoted at OSU 4 Miler Race
OBC was a presenting sponsor for Ohio State’s 4 Miler race on April 16. Over 10,000 racers gathered around The Shoe to #FinishOnThe50. Beef was well represented as it was featured on all race materials, promotional pieces, and advertisements. OBC also had a presence at the race site to hand out beef jerky, beef swag and teach racers about the nutritional benefits of beef in an active lifestyle.
Leading up to the event, OBC partnered with Molly Thompson from WhatMollyMade.com and Ohio State’s Brutus, to promote beef as an essential protein in race day preparation, and every day, with two lean beef recipe videos. These videos were viewed over 20,000 times across social platforms. Additionally, OBC placed a digital beef nutrition ad in the race day online training guide.
Creating Memories with Beef and Baseball
This year OBC is partnering with the Columbus Clippers to promote beef during six home games starting on April 23 and ending on September 10. During Meat & Great events at the six featured games fans can meet and get autographs from Columbus Clippers players. OBC staff are on hand to share recipes, beef swag and talk about how beef is raised in Ohio. The promotion continues with a Build-a-Burger Race held between innings.Prior to each game, parents of 5-12-year-olds can enter their child for a chance to throw out the ceremonial first pitch and meet the Clippers manager. Wyatt Hall was the first to represent Ohio Beef on the mound.
FY23 Q2 Calendar
May 1 Eat Beef Ohio Passport Launches
May 21 Meat & Greet Columbus Clippers
June 1 Beef Promotion Grant Application Due
June 11 Meat & Greet Columbus Clippers
July 16 Meat & Greet Columbus Clippers
July 26 Ohio State Fair begins
OHIO BEEF COUNCIL OPERATING COMMITTEE
Erin Stickel, Bowling Green, Chairman • Allan Robison, Cable, Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville • Lou Ellen Harr, Jeromesville • Mark Goecke, Allen • Stephanie Harris, St. Clairsville • Bret Layman, Johnstown • Jake Osborn, Lynchburg • Becky Reed, Springfield • Ben Seibert, St. Mary's • Bill Sexten, Washington C.H. • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director