Your $2 Checkoff Update
Investing in programs that build beef demand to keep beef top-of-mind for consumers Through the Producer Communications program, a small percentage of Beef Checkoff dollars are utilized to communicate to beef producers about how their dollars are being used throughout the Beef Checkoff program locally and nationally. This includes the use of dollars in promotion, research, consumer information, industry information, and foreign marketing.
In 2025, the Ohio Beef Council amplified the voice of Ohio’s beef community—reaching new audiences, building trust, and sharing the value of beef through engaging content, trusted partnerships, and educational outreach. Watch our year in review to see how we turned moments into momentum and continued to champion beef across Ohio.
2026
May
FUELING THE OSU 4 MILER
The Ohio Beef Council (OBC) proudly served as a presenting sponsor of the Ohio State University 4 Miler, connecting with thousands of runners and spectators on race day. Attendees stopped by the Ohio Beef Council exhibit to fuel and recover with beef jerky, while gathering beef recipes and nutrition information highlighting how beef supports active lifestyles. In addition, 12,000 Well Balanced with Beef recipe cards were included in all race day packets, extending the beef nutrition message beyond the finish line.
March
CUTTING THROUGH FOOD LABEL CONFUSION
With labels like grass-fed and non-GMO filling the meat case, consumers can easily feel overwhelmed by “food noise.” In a recent interview with WDTN, Anna Gest, MS, RDN, LD, with OBC, explained that research shows no significant nutritional difference between grass-fed and grain-finished beef, and that beef itself is not genetically modified— making some labels confusing or misleading. This science-based outreach helps consumers shop with confidence and reinforces beef as a nutritious, trustworthy choice.
January
E-COMMERCE EFFORTS DELIVER MILLIONS IN BEEF SALES FOR OHIO
In partnership with the Beef Checkoff, the Ohio Beef Council extended two national Beef. It’s What’s for Dinner. e-commerce campaigns statewide throughout 2025, bringing high-impact, consumer-focused messaging directly to Ohio shoppers. By collaborating with national retail partners, the campaigns connected consumers with beef at the point of purchase, driving measurable sales and reinforcing beef’s value and versatility.
November 2025
Whether you’re an athlete pushing through practice or a fan bringing the same energy to game day, success starts in the kitchen.
September 2025
The Ohio Beef Council partnered with Chef Rocco Whalen of Cleveland’s renowned Fahrenheit to spotlight the Eat Beef Ohio Passport program.
July 2025
The Ohio Beef Council and Kroger teamed up to launch grilling season with a cause at the Grilling for Good event, held at a local Kroger.
May 2025
OBC hosted a Farm to Steak Tour for six Cleveland-based independent chefs, giving them a firsthand look at the journey beef takes from pasture to plate.
March 2025
OBC hosted a successful Lunch and Learn event designed to update producers and youth on the latest Beef Checkoff programs and resources.
January 2025
The Ohio Beef Council was proud to partner with the Hospitality Institute of Ohio to sponsor the Annual ProStart Burger Battle.
2024 Year in Review
From empowering consumers with knowledge about food and cooking to showcasing the nutritional benefits of beef, the Ohio Beef Council is dedicated to driving the demand and promoting the many ways beef enriches our lives.
November 2024
Dr. Lyda Garcia, OSU Extension Meat Specialist, recently utilized the kettle grill to show how one budget-friendly chuck roast can be turned into Smoked Shredded Beef Sliders and Poor Mans Burnt Ends.
September 2024
Beef’s great taste is a crowd-pleaser, but nutrition is key when fueling for a big win. OBC in partnership with the Ohio State University is bringing back Gameday Tastes & Traditions with new recipes and student-athletes.
July 2024
Thousands of consumers are watching Ohio chefs create beef dishes in the Ohio Beef Council’s Culinary Studio as a part of the council’s Featured Chef video series.
May 2024
OBC celebrates the creation of a culinary studio to further educate consumers through online videos and content.
March 2024
The Ohio Beef Council recently published its FY24 marketing plan, providing insight into Checkoff investments for the new year.