Ohio Beef Council Creates Culinary Studio
Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content.
The multi-functional space is used as an in-house kitchen production studio for recipe development, video and social content creation, and educational demonstrations. OBC will partner with chefs, nutritionists, meat scientists, and other professionals to bring the message and education of beef on the plate to consumers. The first of many recipe videos shot in the new space featured one of OBC’s beef influencers and Brutus Buckeye promoting easy beef meals to fuel consumers throughout their day. The video shared on OBC and Ohio State University’s social media platforms, promoted the Ohio State 4Miler race held in April and sponsored by the Beef Checkoff. This promotion aligned with the council’s marketing efforts and educational initiatives of beef as part of a healthy lifestyle.
“Having this space in our toolkit opens the door for more opportunities to reach and educate consumers more efficiently,” said Erin Stickel, Wood County beef producer and chair of the Ohio Beef Council. “Consumers will now have a true farm-to-fork experience with Ohio Beef.”
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About The Ohio Beef Council
The Ohio Beef Council (OBC) was established in 1970 and engages with Ohio’s producers and consumers to strengthen the demand for beef with the goal of maintaining the profitability and growth of Ohio’s beef industry. OBC is part of a coordinated state/national marketing effort funded by beef producers through the beef checkoff program. These connections take place through programs that explore beef from pasture to plate and strengthen relationships and understanding among stakeholders. To learn more about OBC and Ohio’s beef farming communities, visit ohiobeef.org or call 614-873-6736.