Beef's Role in a Sustainable Food System

An in-depth look into the science of the cattle industry's impact on the environment and some of the myths perpetuated by social media, Dr. Sara Place, Senior Director of Sustainable Beef Production Research for the National Cattlemen's Beef Association, shares research and insights into beef's role in a sustainable food system.

Meet Ohio's Beef Community

The beef community is a broad community of dedicated people including farmers and ranchers, small business owners, community leaders, animal caretakers nutritionists and environmentalists dedicated to producing safe, wholesome, nutritious beef. This passionate and long-standing community shares the mission to provide the safest, highest-quality beef in an environmentally and economically sustainable manner. The beef community is comprised of the nearly 1 million U.S. cattle farmers and ranchers who blend time-honored traditions with modern innovation to provide high-quality beef. While some incorrectly believe industrial farming has replaced family farms and ranches, 98 percent of beef farms or ranches are family-owned.

The Vollborn Family

Meet the Vollborn Family

The Erf Family

Meet the Erf Family

The Rittenhouse Family

Meet the Rittenhouse Family

How Does Beef Reach Your Plate?

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.

The Roe Family

Meet the Roes

The Bender Family

Meet the Benders

The Flynn Family

Meet the Flynns

The Graham Family

Meet the Grahams

The Hollowell Family

Meet the Hollowells

The Layman Family

Meet the Laymans

The Love Family

Meet the Loves

The Nickles Family

Meet the Nickles

The Raines Family

Meet the Raines

The Walls Family

Meet the Walls

The Weaver Family

Meet the Weavers

The Turner Family

Meet the Turners